Trevose, PA, July 2, 2013 — Inconsistent fleet safety policy enforcement and lack of senior leadership support are common pitfalls to avoid in creating a fleet safety culture, according to CEI’s Brian Kinniry.

Mr. Kinniry, the company’s manager of risk and safety services, is quoted in the cover story of the June issue of Automotive Fleet, “9 Pitfalls to Avoid in Creating a Safety Culture.”

The article points out that effective fleet safety policies must be regularly updated and internally consistent. “In addition to the policy itself being consistent, it needs to be consistently enforced, and in a timely manner,” Mr. Kinniry pointed out. “Always treating drivers the same way for the same violations helps protect the fleet sponsor from liability. holding drivers accountable as soon as possible after their…violations is vital to changing driver behavior,” he noted.

Senior management must also make clear to employees that safety isn’t a secondary consideration, according to Mr. Kinniry. “All employees need to know that senior management views fleet safety…has a major impact on how well [the company] performs,” he said.

To see the full article, please visit: http://www.automotive-fleet.com/channel/safety-accident-management/article/story/2013/06/planning-to-implement-a-safety-program-avoid-these-9-pitfalls.aspx

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